Kai is a modern day image maker looking at the playful interlude between reality and surrealism. Bringing together individual elements that tell a richer visual story. Spanning photography, film direction, animation and interactive art Bastard’s work explores blending traditional creative direction with the digital space to create interactive and emotionally engaging experiences.

Renowned for his 360 approach to ideation, Bastard produces integrated frameworks which allow an idea to be amplified and adapted according to the platform it will be displayed on and the human engagement it will encounter.

Dedicated on delivering exemplary final results that break through the everyday noise promoting discussion and encouraging debate.

Over the past 15 years Bastard has helped brands and agencies create award winning campaigns through engineering photographic, CGI and interactive elements seamlessly together and has been recognised as one of Lurzers Archives 200 Best Digital Artists for doing so.


Concept / Ideation


Shoot Production

Film Direction

CGI & Post Production

2D & 3D Production



Lllly, Novartis, Pfizer, Roche, Swordfish, Saatchi & Saatchi Wellness,  Johnson & Johnson, AstraZeneca, GlaxoSmithKline, Shire, Life, ICC Lowe, DDB Remedy, Ventivis, Gyro, Adam & Eve, CDM, Sudler, Boehringer Ingelheim, Novartis, Hamell



Winner - Fine Art Photographer - UK - One Eyeland

Winner / GOLD - Innovation - AOP Open Awards

Gold - Emotions / Human Relations - Trierenberg Super Circuit

Gold - Windows and Doors - Trierenberg Super Circuit

Honorable Mention - Fine Art / Abstract - The Prix de la Photographie, Paris (P×3)

Professional Nominees - Conceptual - Fine Art Photographer Awards

Honourable Mention - Advertising - International Colour Awards

2x Silver - Advertising - PM Society Awards


200 Best Digital Artists Worldwide 2018/2019 - Lürzers Archive

Winner - Emerging Talent Awards - LensCulture

3x Honorable Mention - IPA Lucie Awards

Winner - Spotlight Photography Awards - Production Paradise

1x Silver - Fine Art - The Prix de la Photographie, Paris (P×3)

2x Honorable Mention - Advertising - The Prix de la Photographie, Paris (P×3)

1x Gold - Fine Art Abstract - One Eyeland Awards

1x Gold - Fine Art Nudes - One Eyeland Awards

1x Silver - Advertising Conceptual - One Eyeland Awards


1x Gold - House Promotion - PM Society Awards

2x Silver - Advertising - PM Society Awards

Honourable Mention - Advertising - International Colour Awards


200 Best Digital Artists 2017/2018 - Lurzer’s Archive

Best Digital Marketing Campaign - Property Marketing Awards


Silver Innovation Award - Geoff Brook

Shortlist Finalist - Event / Exhibitions - Pharmaceutical Marketing Society Awards


Bronze Award - Retouching - One Eyeland Photography Awards


Fully Integrated - Honorable Mention - International Creativity Awards


Golden Spider - The Eircom Spiders