BIOGRAPHY

KAI JAMES WARICK BASTARD

BORN: PIETERMARITZBURG, SOUTH AFRICA, 1981

LIVED: LONDON, ENGLAND, 1986 - PRESENT

STUDIED: SOLENT, SOUTHAMPTON, UK, 1999 - 2003

KAI IS A CONTEMPORARY IMAGE MAKER WORKING AT THE INTERSECTION OF REALITY AND SURREALISM. HIS WORK COMBINES PHOTOGRAPHY, FILM DIRECTION, CGI, ANIMATION, AND INTERACTIVE ART TO BUILD LAYERED VISUAL NARRATIVES THAT EXTEND BEYOND A SINGLE FRAME.

BLENDING TRADITIONAL CREATIVE DIRECTION WITH ADVANCED DIGITAL PRODUCTION, BASTARD CREATES VISUALLY PRECISE, EMOTIONALLY ENGAGING EXPERIENCES DESIGNED FOR MODERN ADVERTISING ENVIRONMENTS.

KNOWN FOR A 360° APPROACH TO IDEATION, BASTARD DEVELOPS INTEGRATED FRAMEWORKS THAT ALLOW IDEAS TO SCALE, ADAPT, AND PERFORM ACROSS PLATFORMS, AUDIENCES, AND CONTEXTS.

WITH OVER 20 YEARS OF EXPERIENCE, BASTARD HAS PARTNERED WITH BRANDS AND AGENCIES WORLDWIDE TO DELIVER AWARD-WINNING CAMPAIGNS—ENGINEERING PHOTOGRAPHY, CGI, AND INTERACTIVE ELEMENTS INTO COHESIVE VISUAL SYSTEMS RECOGNISED GLOBALLY.

TRUSTED BY LEADING BRANDS

Logos of pharmaceutical companies including Jazz Pharmaceuticals, Novo Nordisk, Merck, Novartis, and AstraZeneca.

A PHOTOGRAPHER WITH A BROADER TOOLSET.

GREEN SCREEN STUDIO

AS THE FOUNDER OF BAD STAR STUDIOS, A LONDON-BASED GREEN SCREEN STUDIO, KAI CONTINUALLY EVOLVES HIS PRACTICE—PROVIDING CLIENTS WITH THE FLEXIBILITY AND SUPPORT REQUIRED TO DELIVER FULLY INTEGRATED CAMPAIGNS AND EXTEND THE BOUNDARIES OF PHOTOGRAPHY.

PHOTOGRAMMETRY

KAI HAS CHAMPIONED EMERGING TECHNIQUES WITHIN HIS PHOTOGRAPHIC PRACTICE, INCLUDING AWARD-WINNING WORK RECOGNISED WITH GOLD FOR INNOVATION AT THE AOP AWARDS 2019. PHOTOGRAMMETRY ENABLES THE CREATION OF HIGH-FIDELITY DIGITAL TWINS OF PEOPLE, OBJECTS, AND ENVIRONMENTS.

CGI / CREATIVE RETOUCHING

RECOGNISED AS ONE OF LÜRZER’S ARCHIVE’S 200 BEST DIGITAL ARTISTS AND A GOLD WINNER AT THE AOP AWARDS 2025 FOR THE MARTIN EVENING RETOUCHING AWARD. CGI AND CREATIVE RETOUCHING ARE USED TO EXTEND PHOTOGRAPHY WITH PRECISION, CONTROL, AND CONCEPTUAL CLARITY.

ENVIRONMENTAL

COMMITTED TO BEST PRACTICE IN LOWER-IMPACT IMAGE PRODUCTION, WITH A FOCUS ON GREENER WORKFLOWS, EFFICIENT USE OF RESOURCES, AND RESPONSIBLE DECISION-MAKING ACROSS PRODUCTION. CO2e REPORTING IS UNDERTAKEN TO MEASURE, UNDERSTAND, AND REDUCE ENVIRONMENTAL IMPACT WHERE POSSIBLE.

  • "Many photographers can produce a good image. Not many can provide experience, enthusiasm, and original thinking as Kai."

    Jon Yuill | ECD | Avalere Health

CONTACT

USA

GREENHOUSE REPS

Gary Hurewitz

+001 917.410.7678

gary@greenhousereps.com

Kai holds a US O1 Visa, ensuring smooth, unrestricted operations across all US projects

UNITED KINGDOM

STUDIO

Kai Bastard

+44(0)78 1395 7216

kai@bastard.london