This insomnia campaign was created utalising a variety of different special effects on set and caught in camera. Fullers Earth was applied to the skin of the models to create the cracking on the face. The shards were cast plaster of different size and colour that matched the models skin complexion and hue of clothes. All the photographic elements were then comped together with consideration to re-texturing the plaster cast with the models skin and clothes texture. The image was finalised with colour grading.
2x Silver - PM Awards
Silver - Advertising Conceptual - One Eyeland