This campaign was lead with three different creatives that outlined the effects that insomnia can have on the body.
Feeling Wiped Out
Feeling Washed Out
Feeling Dead Beat
Each image had it’s own unique treatment, applied with through blending photography of water colour paper and ink work together for ‘Feeling Washed Out’, the special effects make up applied to the skin of the model for ‘Feeling Dead Beat’ and through to the post production effect applied on ‘Feeling Wipe Out’. Each was enhanced through manipulation in retouch and ensuring the campaign worked as a series as well as resinated as individual images.