A set build was in order to undertake this production. Creating a living room environment set the scene for all three creative print executions. To ensure we had enough flexibility with the elements we photographed them individually on set with the same environmental lighting that enabled the compositing of the elements together to be seamless. Each image was finished with colour grading and tonal work.
The campaign ran for two years with the story of Sally changing as she went through her along her own personal journey of the housing market.