Redefining the Need to Travel

Due to the travel restriction that the pandemic has brought along with social distancing we need to change our approach to content creation and campaign executions. CGI allows us that flexibility while ensuring we stay safe. And it adds another layer of flexibility, with the ability to alter lighting conditions and even surfaces and textures on materials.

With the model photographed within our environmentally green studio, we had the ability to control the shoot and ensure we captured the scene as we desired. The camera and lighting set up was then recorded and re-purposed building the 3D scene.

The build of the environment was undertaken as if a set designer would undertake a build with research of look and style, picking complementary materials that would also enhance the story and give the character that we wanted to achieve.

Take a look at the below case study of the the CGI environment along with the compositing and colour grading.